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Ready for the next step?
Book a demo.
Pick a time. We will walk local search, email, and your ordering platform — and what store revenue looks like when marketing runs.
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Ready for the next step?
Pick a time. We will walk local search, email, and your ordering platform — and what store revenue looks like when marketing runs.
BFX runs email, local SEO, and web management for liquor stores and regional retailers on CityHive, BottleCapps, and the platforms your customers actually order from.
Independent retailers compete on local discovery, pickup convenience, and repeat purchase — not allocation drops or national shipping playbooks.
Your revenue comes from "liquor store near me," event traffic, and customers who order for pickup on the way home. Most agencies bring winery or distillery tactics that ignore how off-premise retail actually converts.
Pickup windows, delivery zones, age verification, and catalog sync behave differently on every alcohol retail platform. Platform mistakes show up as abandoned carts and support tickets — not just a bad email open rate.
Loyalty signups, pickup orders, and in-store purchases generate buyer data your competitors do not have. Email and local retargeting to that list usually outperforms cold paid prospecting — if someone is building the flows.
Local search visibility — Google Business Profile, "liquor store near me" terms, and location pages that capture buyers before they default to the chain down the street. Most retailer sites are invisible in the searches that drive foot traffic and pickup orders.
Learn morePromotions, new arrival announcements, event invites, and post-purchase follow-up for your existing customer base. Built on Klaviyo or your ESP, tied to order data from CityHive, BottleCapps, or your POS where integration allows.
Learn moreCatalog updates, seasonal promotions, event pages, and ongoing technical maintenance on CityHive, BottleCapps, Bevstack, or your retail stack. If you are managing vendor tickets between rush periods, we take that off your plate.
Learn moreLocal Google and Meta campaigns for store traffic, delivery and pickup promotion, and event awareness — built within alcohol advertising policy so accounts stay live. We target radius, not national reach you cannot fulfill.
Learn morePlatform evaluation and implementation for alcohol retail — CityHive, BottleCapps, Bevstack, and alternatives. If you are launching pickup ordering or consolidating a messy multi-vendor setup, we scope it and manage the build.
Learn moreConsistent store presence for new arrivals, staff picks, and local events without spending hours creating content between shifts. Light-touch community management that keeps regulars engaged between visits.
Learn moreWe've configured and managed alcohol retail platforms for multi-location operators — pickup flows, delivery zones, catalog structure, and the vendor relationships that come with them. That means fewer platform tickets and a storefront that matches how your team actually sells.
Before BFX, Brian spent a decade at Total Wine & More and Spirit Hub — evaluating brands, categories, and how retail velocity gets built. That context changes how we approach your marketing: we optimize for local revenue and repeat purchase, not vanity metrics that do not show up in the register.
You do not need a national brand campaign. You need local search working, email going out on time, and your online catalog accurate before the weekend rush. We build retainers that match that scope — and scale when you add locations or launch delivery.
“A structured and methodical approach paired with expertise in digital marketing. Their knowledge of alcohol ecommerce is unmatched.”
Nick Hurst
CEO, Coasters
You run one or two stores
Google Business optimization, local SEO, pickup and delivery promotion, and email to your loyalty list. You do not need enterprise infrastructure — you need consistent execution so regulars hear from you before they hear from the big box down the road.
You are expanding locations or delivery
Multi-store catalog management, location-specific landing pages, coordinated email across markets, and platform oversight as you add CityHive or BottleCapps instances. We have integrated retail ecommerce across store estates — not just built campaigns for a single storefront.
Whether you are one shop or ten, the foundation is the same: show up in local search, keep the online catalog accurate, and email the customers who already buy from you. We know the platforms. We know retail alcohol. We build for how you operate today.
