Shopper Marketing

You stay listed. We handle the lift.

Getting into the door is hard. Keeping velocity high enough to stay in the door is harder. We plan and run shopper programs that move product off the shelf without turning your week into project management.

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Built for beverage

We already speak retailer. You will not have to translate.

Shopper marketing that moves cases connects retail programs, creative, media, and reporting — not four separate workstreams with nobody owning the outcome.

Retailer expertise
Sampling compliance, retailer-specific execution requirements, and trade spend documentation — we have worked through what takes a first-timer three weeks to navigate.
Data expertise
Circana and NielsenIQ data read in context — not just for confirmation. We know the difference between a number that looks good and one that signals a real reorder.
Program expertise
Shopper programs tied to sell-through, retail media, and the trade calendar — so digital and shelf work together instead of competing for attention.

You will not spend the first calls explaining what sell-through means.

Platforms & tools

The data and retail environments we work inside

Shopper programs built against the retailers and data sources your business already depends on.

Data & retail sources

Core environments — not a closed list.

Circana
NielsenIQ
Instacart
Walmart
Target
Kroger

How we deliver

Four jobs off your plate.

Shopper marketing breaks down when retail programs, digital touchpoints, and sell-through reporting are run by different people. We connect the work to cases moved.

Shopper programs planned and executed against your trade calendar — not last-minute assets thrown together before a buyer meeting.

Program planning tied to retail and seasonal calendars
Asset coordination for in-store and digital touchpoints
Promotion support aligned to distributor and retailer asks
Launch sequencing so digital and shelf work together

Copy and creative built for the shelf, the cart, and the ad account — without you briefing from scratch every cycle.

Retailer-specific creative and copy adaptation
Landing pages and promo pages tied to programs
Digital shelf content where platforms require it
Consistent brand voice across shopper touchpoints

Retail media and shopper media managed with the same velocity standard — spend tied to product actually moving.

Retail media coordination with program timing
Budget pacing across retailers and SKUs
Testing and optimization on active shopper campaigns
Integration with broader paid and email when needed

Reporting tied to velocity, ROAS, and program outcomes — so you can answer distributor questions with numbers.

Program performance tied to sell-through signals
Monthly reporting in plain English for stakeholders
Recommendations on what to scale or cut next quarter
Direct access to the team running the work

Retail program execution

Shopper programs planned and executed against your trade calendar — not last-minute assets thrown together before a buyer meeting.

Program planning tied to retail and seasonal calendars
Asset coordination for in-store and digital touchpoints
Promotion support aligned to distributor and retailer asks
Launch sequencing so digital and shelf work together

Case study snapshot

Programs tied to sell-through, not just activity.

A regional beverage brand came to us with wide distribution and flat velocity in key off-premise accounts. We built and ran a retailer-specific sampling and rebate program. Eight weeks later: sell-through increased 22.4%, 3,480 incremental cases moved, and $186,000 in attributed program revenue.

Pricing

What's Included

Capability	Standard	Custom
	$3,000/month base retainer Built to raise velocity in priority doors without adding headcount. Best for: Brands with active retail placement that need consistent sell-through programs run for them.	Quoted based on scope Built for multi-retailer activations, larger footprints, and always-on execution. Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.
Program strategy and planning	Monthly program calendar and activation plan	Multi-market planning with rolling quarterly roadmaps
Sampling program management	Planning and management for priority sampling windows	Open-ended field sampling support across retailer programs
Rebate and promotional offer development	Offer strategy and setup for focused campaign cycles	Open-ended offer architecture tied to trade spend plans
Retailer coordination and compliance	Retailer communication and requirement tracking for active programs	Cross-retailer coordination with compliance workflows at scale
POS and in-store materials	Briefing and production management for core POS needs	Open-ended POS development for retailer and region-specific needs
Influencer and creator retail activations	Retail-moment creator activations for key launches	Open-ended creator programs tied to year-round retail moments
Shopper insights and scan data reporting	Monthly scan readouts with clear shopper takeaways	Always-on insight tracking across channels and retailers
Post-program reporting tied to velocity	Program reports tied to sell-through, cases moved, and revenue impact	Executive reporting with open-ended program performance analysis

Investment

The math is simple.

A shopper marketing manager or trade marketing coordinator usually costs $65K-$75K in salary, and closer to $85K loaded.

That is one person. Usually without established retailer relationships, without a vendor bench, and without scan data infrastructure.

BFX starts at $3,000/month, or $36,000/year. You get a specialist team, managed vendor relationships, retailer coordination, and reporting tied directly to sell-through.

Same objective. Less overhead. Faster execution.

FAQs

Objection FAQ

That usually happens when strategy and execution are split between teams. Ours are not. The same operators plan and run the program, you review before launch, and we measure outcomes in velocity and sell-through, not activity metrics.

Not every program should be big. A smart activation for a $2M brand looks different from one for a $20M brand. We start with the shortest path to measurable sell-through at your current scale, then expand when the data says to.

Most shopper programs need 6-12 weeks from planning through post-program readout. Early movement can show up faster in velocity trends, but clean results depend on retailer timing, inventory position, and how quickly the program gets in front of shoppers.

We need your priority SKUs, priority retailers, trade calendar, and access to the right internal and retail contacts. We also need quick approvals so programs move on time. That's it. We handle the execution layer.

Book a demo

Pick a time on the calendar. We will walk through your brand, channels, and what you need marketing to drive next.

Book a Demo →

Prefer to write us first? Use the contact form.

What's Included

Capability	Standard	Custom
	$3,000/month base retainer Built to raise velocity in priority doors without adding headcount. Best for: Brands with active retail placement that need consistent sell-through programs run for them.	Quoted based on scope Built for multi-retailer activations, larger footprints, and always-on execution. Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.
Program strategy and planning	Monthly program calendar and activation plan	Multi-market planning with rolling quarterly roadmaps
Sampling program management	Planning and management for priority sampling windows	Open-ended field sampling support across retailer programs
Rebate and promotional offer development	Offer strategy and setup for focused campaign cycles	Open-ended offer architecture tied to trade spend plans
Retailer coordination and compliance	Retailer communication and requirement tracking for active programs	Cross-retailer coordination with compliance workflows at scale
POS and in-store materials	Briefing and production management for core POS needs	Open-ended POS development for retailer and region-specific needs
Influencer and creator retail activations	Retail-moment creator activations for key launches	Open-ended creator programs tied to year-round retail moments
Shopper insights and scan data reporting	Monthly scan readouts with clear shopper takeaways	Always-on insight tracking across channels and retailers
Post-program reporting tied to velocity	Program reports tied to sell-through, cases moved, and revenue impact	Executive reporting with open-ended program performance analysis

The math is simple.

A shopper marketing manager or trade marketing coordinator usually costs $65K-$75K in salary, and closer to $85K loaded.

That is one person. Usually without established retailer relationships, without a vendor bench, and without scan data infrastructure.

BFX starts at $3,000/month, or $36,000/year. You get a specialist team, managed vendor relationships, retailer coordination, and reporting tied directly to sell-through.

Same objective. Less overhead. Faster execution.

Objection FAQ

You stay listed. We handle the lift.

Retailer expertise

Data expertise

Program expertise

Four jobs off your plate.

Retail program execution

Programs tied to sell-through, not just activity.

What's Included

The math is simple.

Objection FAQ

Book a demo

Book a demo.

You stay listed. We handle the lift.

Retailer expertise

Data expertise

Program expertise

Four jobs off your plate.

Retail program execution

Programs tied to sell-through, not just activity.

What's Included

The math is simple.

Objection FAQ

Book a demo