Insights

What we know. Written down.

Marketing strategy, channel breakdowns, and plain-language guides for beverage and CPG brands building serious digital programs.

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Filter insights by channel and topic to find what matches your current growth priority.

Pick One Channel and Own It: Why Doing Less Is the Smarter Marketing Strategy

Most alcohol and CPG brands are stretched too thin across too many channels. Here's why doing less — and doing it better — is the smarter play, and how to figure out which channel actually fits your operation.

Latest insights

Same channel. Totally different rules.

Alcohol Industry

Google Ads: Retail vs Brand vs Local Alcohol

Explore 9 key differences in Google Ads strategies for alcohol retailers, brands, and local producers.

Brian FeenerAug 20, 2025

Cut the dead weight. Watch engagement rise.

Email Marketing

Purging Cold Subscribers Improves Engagement and List Quality in Wine E-Commerce

Improve your winery’s email engagement by regularly purging cold subscribers who haven't interacted with your emails in 90 days.

Brian FeenerMay 19, 2025

Make distributors say yes—before the meeting.

Alcohol Marketing

How to Use Digital Marketing to Improve Alcohol Distribution

How alcohol brands can use digital tools to align with distributor expectations and grow smarter.

Brian FeenerMay 16, 2025

If you’re hiring an agency, start here.

Alcohol Marketing

Top Alcohol Marketing Agencies: Compare Wine, Beer & Spirits Experts

See how leading U.S. agencies stack up in alcohol marketing — from web design to PR to digital ads — and where BFX Commerce leads the pack.

Brian FeenerMay 14, 2025

NOLO is booming. Don’t wing it.

Beverage Trends

Comprehensive Guide to Low and No-Alcohol Wines: Production, Marketing, and Regulatory Considerations

Explore comprehensive insights into low and no-alcohol wine production, marketing strategies, and critical regulatory considerations for wineries.

Brian FeenerMay 14, 2025

Your stack is either scaling you—or slowing you.

Beverage Industry

The Top Fulfillment and Payment Solutions for Beverage Brands

A comprehensive guide on the top fulfillment and payment processing solutions for U.S. beverage alcohol brands, including key features and pricing details.

Brian FeenerMay 7, 2025

The merger is real. Your plan should be too.

Beverage Industry

Navigating the Commerce7 and WineDirect Merger: A Comprehensive Guide for Wineries

Learn how the WineDirect SaaS acquisition by Commerce7 impacts wineries, plus expert insights on a smooth transition and consulting support.

Brian FeenerJan 17, 2025

Stop wasting traffic. Capture demand.

Ecommerce

How Lead Magnets Help Wineries Grow Their Email List and Boost Sales

Turn website traffic into loyal customers with lead magnets that boost your wine e-commerce list and conversions.

Brian FeenerNov 25, 2024

Automate trust—then earn the sale.

Email Marketing

Email Automation and Nurturing Builds Stronger Customer Relationships in Wine E-Commerce

Build customer relationships through automated email nurture sequences, delivering value before introducing subtle sales offers.

Brian FeenerNov 18, 2024

Let's talk.

What we know. Written down.

Pick One Channel and Own It: Why Doing Less Is the Smarter Marketing Strategy

Latest insights

Google Ads: Retail vs Brand vs Local Alcohol

Purging Cold Subscribers Improves Engagement and List Quality in Wine E-Commerce

How to Use Digital Marketing to Improve Alcohol Distribution

Top Alcohol Marketing Agencies: Compare Wine, Beer & Spirits Experts

Comprehensive Guide to Low and No-Alcohol Wines: Production, Marketing, and Regulatory Considerations

The Top Fulfillment and Payment Solutions for Beverage Brands

Navigating the Commerce7 and WineDirect Merger: A Comprehensive Guide for Wineries

How Lead Magnets Help Wineries Grow Their Email List and Boost Sales

Email Automation and Nurturing Builds Stronger Customer Relationships in Wine E-Commerce