When every channel sounds like a different company, something's wrong.

Depends on whether it's working. A lot of brand guides are well-designed documents that live in a shared drive and get consulted approximately never. The real question isn't whether you have a guide — it's whether your channels are actually consistent right now. If they're not, the guide isn't doing its job. We'll tell you on the first call whether what you have is a foundation worth building on or something that needs to be rebuilt.

The brands that need it most are the ones growing through the $2M–$8M range — because that's when inconsistency starts to compound. Below that, the founder is touching everything and the brand stays consistent almost by accident. Once you've got multiple people posting, writing, and producing assets, a system is what keeps the brand from drifting. The smaller you are, the simpler the project. It scales down, it doesn't disappear.

A freelance designer builds assets. A brand consultant usually delivers a strategy deck. This delivers three working documents — voice, visual guidance, and persona — specific enough to hand to anyone who touches the brand and have them make the right call without asking you. The difference is usability. We build tools, not presentations.

Everything you have — logos, existing brand guides if any, packaging files, website access, every social channel, any copy you've written that you feel good about. We do the audit. You don't need to have it organized. We've started from messier places than yours.

Yes — and probably the most important time. A new product launch is when brand inconsistency is most visible. If the new product doesn't feel like the same brand as your existing line, it creates confusion at the shelf, online, and with distributors. Getting the foundation in place before the launch — not after — is the right sequence. We can scope the project around your timeline.