We Write It. You Approve It.
Every caption, every post concept, every piece of copy comes to you before it goes live. You don't chase us. We bring it to you on a schedule, with enough lead time to make changes.
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Services / Social Media
Off your plate. Still on brand.
You know social media matters. You just don't have the time, the team, or the energy to do it consistently. That's the whole problem — and it's a solvable one.
Platform fluency
We know the platforms — and what actually works on them for this category.
Beverage and CPG brands have specific constraints most social media managers don't think about. Alcohol advertising policies on Meta. Age-gating requirements. The difference between what you can say organically versus in a boosted post. State-specific compliance language on DTC shipping offers. What Untappd check-ins actually signal about a brand's community health.
We've managed social for this category. We know what performs — and what looks like performance but doesn't move anything.
We also know that what worked on Instagram in 2019 doesn't work now. Algorithms changed. Video became mandatory. Discovery shifted. We're not running a 2019 playbook.
The channels we manage — with alcohol compliance built in.
Sound familiar
You've tried. It just never sticks.
You posted consistently for a while. Maybe you had a system — a content calendar, some photos saved up, a rhythm that worked. Then a busy week hit. The calendar slipped. You told yourself you'd catch up, and then catching up felt harder than starting over, so you didn't do either.
Or you handed it to someone — an intern, a taproom manager, a family member who “was good at Instagram.” The posts went up, but they didn't sound like you. The quality drifted. You'd log in and find something you wouldn't have approved if anyone had asked.
Or you kept it going but quietly started to wonder if any of it mattered. The likes were flat. The followers barely moved. You were putting in the time and couldn't tell if it was doing anything.
None of this means social media doesn't work for your brand. It means it doesn't work without a consistent, intentional hand behind it. That's what's been missing.
What good actually looks like
Social media's job isn't to go viral. It's to make sure you're there when someone's already thinking about buying.
A buyer finds your wine at a restaurant. They pull out their phone and look you up. Your Instagram is current, consistent, and looks like a real brand. They follow you. Three weeks later, a post about your wine club shows up in their feed. They click.
That's social media working. Not a million impressions. Not a trending moment. A credible, consistent presence that closes the gap between discovery and purchase.
For a $1M–$10M beverage or CPG brand, that's the right job for this channel. We're honest about it from day one — and we build programs around it.
How BFX works
How we work
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
Compliance Is Built In.
Alcohol advertising restrictions apply to boosted posts, not just paid campaigns. We know the rules for organic and paid — and we build content that stays on the right side of them without neutering the voice.
Video Direction Without a Film Crew.
We direct short-form video concepts and write the scripts. You shoot on your phone. We edit, caption, and post. It's not a full production — it's a practical system for getting Reels and TikToks out consistently without a videographer on payroll.
AI-Assisted Content, Human Voice.
AI tooling runs through our content planning and caption drafting — but every post goes through a human editor who knows your brand before it comes to you for review. Faster throughput. No robotic copy.
What's Included
| What's included | StandardWe keep you consistently present. | CustomWe run the channel and build the audience. |
|---|---|---|
Brands that have gone quiet and need a consistent, on-brand presence rebuilt. | Brands using social as an active acquisition and retention channel. | |
| Platforms managed | 2 platforms | 3 or more platforms |
| Post volume | 3 posts/week | 5 or more posts/week |
| Copywriting and caption | Included | Included |
| Visual direction and asset formatting | Included | Included |
| Short-form video direction | 2 concepts/month | 4 or more concepts/month |
| Content calendar | Monthly, shared for approval | Rolling, updated weekly |
| Community management | ✕ | Included (comments + DMs) |
| Hashtag and SEO optimization | Included | Included |
| Boosted post management | ✕ | Budget management included |
| Alcohol compliance review | Included | Included |
| Strategy cadence | Monthly | Weekly |
| Reporting | Monthly reach + engagement snapshot | Monthly + audience growth tracking |
From $1,500 / month | Quoted based on scope | |
| Let's Talk | Let's Talk |
Social media reporting includes reach and engagement because those are the right signals for this channel. We track them in the context of what they're feeding — your email list, your DTC traffic, your tasting room pipeline — not as the final scoreboard.
You're not paying for posts. You're paying to stop losing ground.
The real cost of doing nothing
- Hours per week spent on social by the wrong person
- 5–10 hrs
- Fully loaded cost of that time at owner rate
- $2,000+/mo
- Posts that don't reflect the brand
- Untracked
- Customers who looked you up and found nothing recent
- Unknown
- Competitive ground lost to brands posting consistently
- Real
The cost of inconsistency doesn't show up on a P&L. It shows up when a customer checks you out and sees a feed that went quiet eight months ago.
What BFX social costs you
- Consistent presence across your active platforms
- Captions and concepts written for your brand voice
- Short-form video direction without a film crew
- Compliance review on every post
- You approve before anything goes live
From $1,500 / month
Less than what you're already spending in time — with better output and none of the guilt.
What the work looks like
We've built it for brands in wine, beer, spirits, and food CPG.
Every social engagement starts with a brand voice audit — how you've talked about your product, what's worked, what hasn't, and what needs to change. From there we build a content calendar that maps to your actual business calendar: release dates, seasonal moments, club shipments, tasting room events, retail launches.
The posts that perform in this category are rarely the ones that try hardest. They're the ones that show up consistently, sound like a real brand, and give a buyer a reason to look twice.
We know what that looks like. We've built it for brands in wine, beer, spirits, and food CPG.
Show us what you've got.
Send us your Instagram handle before the call. We'll tell you exactly what we see — what's working, what's not, and what we'd do first. No charge. No pitch deck.
No commitment. No sales pressure.
Real Questions. Straight Answers.
PHOTO PLACEHOLDER — Candid team photo. Real person, real setting. Not posed. Not stock. Replace before launch.