Most beverage and CPG sites are built to look good at launch and quietly underperform after. We build sites around how your customer actually buys — so the thing you launch is the thing that works.
Platform fluency
Shopify. Commerce7. WooCommerce. Whether you're selling DTC wine with age-gate and state-by-state shipping compliance, running a Shopify store with 3PL fulfillment, or launching a CPG brand that needs clean eCommerce from the start — we've built it before.
We know what breaks at checkout, what slows your PageSpeed score, and what your customers abandon before they buy. That's what informs how we build.
Platforms & tools
Sound familiar
Maybe a freelancer built it fast and cheap. Maybe you did it yourself on a template. Maybe an agency handed it over at launch and vanished.
Either way: the site exists. But the checkout is clunky, the mobile experience is embarrassing, and you're pretty sure you're losing sales you'll never be able to count.
You don't need another landing page refresh. You need a site built correctly from the ground up — by people who understand what a beverage or CPG customer does before they hit "buy."
That's the project we're set up to take on.
Your products are easy to find and easy to buy. The checkout doesn't leak. Mobile is fast and frictionless. Your email platform, analytics, and any third-party tools are wired in correctly from the start — not bolted on after launch.
You go live with confidence. And when you hand it off to whoever's running it day-to-day, it doesn't fall apart.
The operating model
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
Every project starts with a scoping conversation — your goals, your customer, your existing tech stack, your timeline. We don't start designing until we understand how this site needs to perform. That's not a formality. It's how we avoid building the wrong thing.
Wireframes, design, and development — you see the work before it advances. Nothing moves forward without your sign-off. That means no surprises at launch and no expensive rebuilds because something got missed three steps back.
Whether you're managing the site yourself after launch or handing it to BFX on a Web Management retainer, we build it so it's easy to operate. Documented, organized, and not dependent on us being around to keep it running.
AI-assisted processes run through our build workflow — from UX pattern analysis to performance testing. That's how we move faster without cutting corners, and how we catch conversion issues before launch instead of after.
Every project is scoped based on what you actually need — page count, eCommerce complexity, integrations, content readiness, and timeline. Two projects are below to orient you. One starting point, one custom engagement. The call is where scope gets defined.
| What's covered | Bring Your Own Design | Full Project |
|---|---|---|
You provide finished designs. We build it. From $2,000 Best for: Brands that have a designer or design system in place and need a skilled development partner to execute the build. | Strategy, design, and development. Start to finish. Quoted based on scope Best for: Brands building their first serious site or replacing something that was never built right — and need BFX to own the process from the first conversation to launch day. | |
| Discovery & planning | Scope and timeline alignment | Full requirements definition, sitemap, and page architecture |
| UX & wireframes | ✕ | Conversion-focused wireframes for all key templates |
| Visual design | Client-provided | Custom design aligned to brand guidelines |
| Development | Full build from provided designs | Full build from BFX-developed designs |
| Mobile & performance | Mobile-first, PageSpeed-optimized | Mobile-first, PageSpeed-optimized |
| eCommerce setup | Standard checkout configuration | Full eCommerce buildout — products, promotions, shipping rules, compliance logic |
| Integrations | Email, analytics, and payment connections | Email, analytics, eCommerce, payments, and third-party tools |
| Core SEO setup | Metadata, indexing, GA4 connection | Metadata, indexing, GA4 + conversion event configuration |
| QA & launch support | Pre-launch testing and go-live handoff | Full QA sweep, compliance review, and go-live governance |
| Post-launch | 30-day support window | 30-day support window + optional handoff to Web Management retainer |
From $2,000 | Quoted based on scope | |
| Let's Talk | Let's Talk |
Total real cost of doing it cheap: far more than doing it right.
And that's before you factor in the hours you spent managing a project that still didn't deliver.
Starts at $2,000 for design-provided builds. Custom quoted for full projects.
One project done right costs less than two projects done wrong.
The most common reason builds go wrong is that nobody defined success before the project started. Scope creep, missed integrations, a design that looked good in a mockup but confused real customers — these are process failures, not creative ones. BFX scopes every project in detail before work begins, you review and approve at each stage, and nothing goes live until you've signed off. If something isn't right, we fix it before launch — not after.
We build primarily on Shopify, Commerce7, and WooCommerce — the platforms beverage and CPG brands actually run on. If your business is on a platform outside that list, tell us on the discovery call and we'll give you a straight answer. We won't take a project we can't execute well.
A Bring Your Own Design build typically runs 3–6 weeks depending on complexity and how quickly assets and approvals move on your end. A full project — strategy, design, and development — typically runs 8–14 weeks. Timeline is one of the first things we nail down in scoping so there are no surprises mid-project.
For a Bring Your Own Design build: finished design files, brand assets, copy, and product content. For a full project: a clear brief on your goals, your existing brand assets (or an honest conversation about what's missing), and a decision-maker who can turn around approvals within 48 hours. Slow approvals are the number one reason projects run over timeline — we'll tell you that up front so it doesn't happen.
One discovery call. No pitch deck. A straight conversation about your project, your timeline, and what it actually takes to build a site that performs.
No commitment. No hourly clock running. Just a scope call.
